Dear Colleague:

Welcome to the 10th Annual PDM MedExpo. The event will be held on July 9 at the Quicken Loans Arena in Cleveland, Ohio. I would personally like to invite each one of you to exhibit or attend this innovative event that has become very well known in the healthcare community.

This year, we have added a very exciting new component to MedExpo. The American Diabetes Association approached us to collaborate with them in 2010. We are proud that the ADA has partnered with us in presentation of a full year of programs in Ohio, including MedExpo 2010 (see calendar on page 2).

We have made Wellness in the Healthcare Industry a key theme of our business philosophy because improvement of health status via wellness programs directly leads to a decrease in cost for healthcare facilities, professionals, healthcare benefit plans, employers, and, most importantly, patients. We have always taken pride in providing services to the healthcare community to decrease operational costs and improve operational efficiency, and our protocol for Wellness in the Healthcare Industry is a perfect extension of our core business concepts.

Leading causes of death across the country — heart disease, cancer, stroke, chronic obstructive pulmonary disease and diabetes — are directly caused by poor health choices. The morbidity and mortality related to these chronic diseases can be significantly improved via efforts to promote a healthy lifestyle including improved nutrition, increased exercise, better stress management, smoking cessation, and weight management. A healthy lifestyle, along with proper medical treatment, is the best preventive medicine therapy.

Of these diseases, diabetes is one of the most prevalent and costly. In the US, 20.8 million people have diabetes. Of these, 6.2 million are unaware that they have the disease. Diabetes is a significant expenditure to the healthcare system in terms of human and financial costs. The total costs of managing diabetes overall are more than $150 billion. Most of the total cost was associated with consequences of failing to properly manage the disease. These costs include more than $25 billion for chronic diabetes-related complications, $44.1 billion for excess prevalence of general medical conditions, and $40.8 billion in indirect costs resulting from lost workdays, restricted activity days, mortality and permanent disability due to diabetes.

Healthcare equipment, like diagnostic lab test technology, blood glucose monitors, insulin pumps, and insulin needles, enable people to detect, monitor and manage their diabetes, helping to substantially reduce this huge financial toll. Research indicates that for every one point reduction in A1C the risk of developing micro vascular diabetic complications (eye, kidney and nerve disease) is lowered by up to 40%. Meanwhile, every dollar spent on controlling blood glucose levels for people with type 2 diabetes yields health care gains ranging from $3.77 to $8.65.

Employees with diabetes cost employers $4,400 more than employees without diabetes. However, proper diabetes management can reduce preventable medical expenditures for diabetes patients. Patients who receive active treatment attained a more productive work capacity, higher employment retention, less absenteeism and a more positive outlook.

We are excited to use MedExpo 2010 as a platform to promote wellness, preventive medicine and disease management, and diabetes awareness and care. This event is designed for all pharmaceutical and medical supply manufacturers and healthcare professionals committed to improving patients’ quality of life via new treatments or products designed to better manage disease.

Highlights include:
1. Less than ONE DAY Event – to allow for less time out of the office, convenient travel time, and lower travel budgets/attendee costs
2. Attendees include a broad spectrum of physicians, pharmacists, nurses, educators, researchers, and other professionals. This
diverse attendance is perfect for exhibitors to promote products across the continuum of care.
3. Renewed concept of showcasing in the Exhibit Hall – creating greater networking and promotional opportunities for exhibitors and
yet providing better returns to the attendees in gaining more first hand knowledge of products and services
4. Dinner & Networking Functions— this Expo is going to be a huge attendance draw and will give participating exhibitors and sponsors
even more visibility among attendees.

On behalf of PDM Healthcare and the American Diabetes Association, I invite you to join us at this event!

Best regards,

Ash Chawla, MS, RPh
Chairman & CEO

NOTE:  To view all of the information for exhibitors or attendees about MedExpo 2010:  The Wellness LifeStyle Expo, you must create an account with a login in name and password.  If you have created an account in the past but have forgotten either your login or password, please call 440-871-1721 ext 224 (during business hours) or send in an email to irenej@pdmhealthcare.com and it will be emailed to you.  Thank you.